Most new products fail. Among consumer food products, 1 in 10 might still be around in 5 years. Most of those failures will be predictable when the product is launched. Here are the five metrics to watch if you want to improve the odds.
The CEO of a $600M publicly traded, multi-state dealership group needed CMO support during an external search for a permanent marketing leader.
The Region VP of a $2B global food manufacturer needed help with one of his most important markets.
The CEO of a $2B global food manufacturer needed a turnaround plan for his largest market.