With all due respect to Milton Friedman, profit maximization is not in fact the purpose of any business. If not profit, what then is the purpose of a business? Drucker had the better answer: the customer.
The CEO of a $600M publicly traded, multi-state dealership group needed CMO support during an external search for a permanent marketing leader.
A strategic plan is change agenda and organizations in change need to address three topics: the direction, magnitude and speed of the change.
The Region VP of a $2B global food manufacturer needed help with one of his most important markets.
A state-chartered government corporation decided to assess and improve its strategic planning process. The CEO and leadership team wanted to drive broad participation while improving collaboration and follow-through on key strategic objectives.
A Fortune 500 healthcare company wanted to refresh its corporate Purpose, Vision and Values as part of a larger strategic reimagining of the company.
You can never get back lost time. Which is why many people end their workday feeling frustrated and stressed out – and then go home after work for a “second shift” after the kids go to bed so they can catch up. But where did all that unproductive time go? In my experience it likely went to a lot of weekly updates clogging the calendar.
Even if you know your organization needs to change, you may not know how to make it happen or how much is the right amount or in what direction.
Strategic plans do not always work. Five common failure modes are noted below. Recognizing these in advance can help avert a failed strategy.
The Leadership Team’s time is a critical and often overlooked resource in many organizations. The organizational cost in such cases is extremely high.