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Case: Strategic Plan Development

The CEO of a food distribution and retail business needed help with a new strategic plan. 

May 4, 2022growth

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Previous Previous post: The three CEO superpowers.
Leadership, Strategy

The three CEO superpowers.

Although CEOs control very little directly, the things they do control are immensely powerful.  Specifically, the CEO controls three levers of power and influence: 1) the agenda; 2) the calendar; and 3) discretionary resources.

April 14, 2022July 3, 2022

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Case Study, Strategy

Case: Strategic Plan Development

The CEO of a marketing agency in the hospitality industry needed a new strategic plan to help her company recover from the pandemic.

December 8, 2021growth

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Previous Previous post: Case: Global Market Expansion
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Case Study, Strategy

Case: Global Market Expansion

The CEO of a plant-based food and beverage company wanted to understand which markets offered her the best expansion opportunity beyond the US home market.

March 3, 2021growth

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Previous Previous post: Five metrics for new products success.
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Marketing, Strategy

Five metrics for new products success.

Most new products fail.  Among consumer food products, 1 in 10 might still be around in 5 years.  Most of those failures will be predictable when the product is launched.  Here are the five metrics to watch if you want to improve the odds.

February 16, 2021February 23, 2021growth, innovation

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Previous Previous post: The wisdom of leadership pairs.
Next Next post: Case: Global Market Expansion
Leadership

The wisdom of leadership pairs.

Even the best leader has blinds spots.  But investing time and energy to get a little better at something you’re not good at is a low return activity – you might improve, but you’ll never be great.  Better to leverage your towering strengths and find a sidekick to cover your weaknesses.

February 15, 2021February 23, 2021Leadership

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Previous Previous post: Plans are worthless, but planning is everything.
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Strategy

Plans are worthless, but planning is everything.

The word "plan" is both a noun and a verb.  If you think of your strategic plan as the former, you're probably doing it wrong.

February 3, 2021February 18, 2021

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Previous Previous post: What is your corporate purpose? The Customer.
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Strategy

What is your corporate purpose? The Customer.

With all due respect to Milton Friedman, profit maximization is not in fact the purpose of any business.  If not profit, what then is the purpose of a business?  Drucker had the better answer: the customer.

September 26, 2020January 29, 2021

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Previous Previous post: Case: Interim CMO
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Case Study, Leadership, Marketing

Case: Interim CMO

The CEO of a $600M publicly traded, multi-state dealership group needed CMO support during an external search for a permanent marketing leader.

January 21, 2020March 13, 2020growth, Marketing, Retail

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Previous Previous post: The three constants of any change journey.
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Leadership, Strategy

The three constants of any change journey.

A strategic plan is change agenda and organizations in change need to address three topics: the direction, magnitude and speed of the change.

December 21, 2019February 17, 2021

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